PORTLAND, Ore. – January 14, 2025 – adidas and Fastbreak AI have joined forces to launch a groundbreaking initiative that will provide more than 6,000 athletes across the United States with access to premier athletic camps and tournaments. This partnership aims to break down the financial barriers that prevent many young athletes from competing at the highest levels.
Currently, approximately 43% of young athletes are being priced out of participating in youth sports due to rising costs, a trend that continues to grow. With support from adidas and Fastbreak AI’s Impact platform, underserved athletes will now have opportunities to develop their skills, gain exposure to collegiate and professional pathways, and compete in elite tournaments and camps.
adidas will serve as the program’s founding sponsor, fully funding fees and expenses to enable participation for these athletes. Fastbreak AI’s Impact platform will manage the selection and placement of participants into top-tier camps and tournaments held in Los Angeles, New York, Detroit, Chicago, Atlanta, Miami, and Houston.
“At adidas, we believe in creating opportunities that inspire the next generation of athletes, regardless of financial circumstances,” said Ayesha Martin, Senior Director Purpose Marketing North America. “This partnership with Fastbreak reflects our commitment to equity in sports by enabling young athletes everywhere to overcome barriers and achieve their potential both on and off the field.”
“This collaboration represents a shared vision to transform lives through sports,” said John Stewart, CEO of Fastbreak. “By removing the financial obstacles that hinder access, adidas is helping us open doors for young athletes to pursue their dreams and develop the skills to excel on a broader stage.”
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023. For more information, please visit www.adidas-Group.com.
About Fastbreak.ai
Fastbreak AI is the ultimate AI-powered sports operations engine, offering solutions for scheduling, tournament management, and sponsorship activation. Through its Fastbreak Impact program, the company breaks down financial barriers, enabling economically disadvantaged youth to participate in sports. Fastbreak AI is dedicated to empowering leagues, athletes, and communities to create exceptional sporting experiences. Learn more at www.fastbreak.ai.