The Winning Formula

Discover what separates a great tournament schedule from a frustrating one, and how AI is changing the game.

Built to Win: How Duluth Created Brand Equity Through Experiential Marketing at Penn Relays

How Duluth showed up in the moments that mattered most at Penn Relays, driving loyalty, trial, and unforgettable brand connection.

7 Proven Strategies for Effective Brand Activation

Discover the power of brand activation with these 7 proven strategies to build awareness and grow loyalty.

4 Event Marketing Tips For Sports Event Organizers That Increase Revenue

3 mins

Boost turnout and revenue with 3 fast, proven event marketing strategies.

From Culture to Conversion: Why Cultural Pain Points Create the Strongest Brand Activations

Cultural pain points drive action and consumer brands can align with that emotion to engage Gen Z.

The Hidden Costs of Group Booking for Sports Event Organizers

7 minutes

Travel

Explores how modern software helps sports organizations save time, reduce stress, and create value for families and operators.

1,000 Teams. 15 Venues. Zero Chaos.

5 minutes | video: 01:40

How Ryan Silver, CEO of Attitude for Gratitude, uses Fastbreak's AI Schedule Engine to run 1,000-team tournaments.

Why Experiential Marketing Isn’t Optional For Consumer Brands in the Gen Z Era

9 minutes

Gen Z doesn't just influence purchases, they drive them. If you're not engaging families, you're missing a chance to build longterm loyalty.

What Parents Really Want from Hotel Booking Policies at Stay-to-Play Tournaments

Travel

Parents don’t need luxury—they need fairness for stay to play tournaments.. Negotiate smarter to earn trust.

Stay-to-Play Tournaments: A Win-Win for Parents and Tournament Operators

6 minutes

Travel

Stay-to-play tournaments often get a bad rap—but they don’t have to. Turn Stay-to-Play into Stay-to-Save.

Youth Athletes Are Micro-Influencers

7 minutes

Youth athletes don’t need massive followings to shape what their peers buy, wear, and eat.

The Power of Experiential Branding in Youth Sports

Turn fleeting sports moments into brand loyalty by showing up where families are engaged and memories are made.

Why Experiential Brand Activation Is Your Best Investment in Brand Equity

7 minutes

Real-world brand activations at youth sports events build trust, drive trial, and create loyalty in ways digital ads can’t.

Building Brand Equity Through Experiential Brand Activation

6 minutes

Discover how regional experiential marketing builds CPG marketing and sales alignment—boosting awareness, trial, and retail velocity...

The Art and Science of Sports Scheduling: Why It’s Harder Than You Think

10 mins

Pro

Discover why pro sports scheduling is so complex—and how AI solves it.

Event Recap: Takeaways from Sports ETA Symposium 2025

4 minutes

We showed up, we listened, we spoke, and we left even more convinced that youth sports is on the brink of massive transformation.

Turning Games into Gains: How Cities Measure the Impact of Local Sports Events

Pulse

Discover how cities track visitor spending, local business impact, and community benefits using smarter, faster software platforms.

From SEQL to Fastbreak AI: A Bigger Future for Brands and Youth Sports

6 minutes

SEQL is now part of Fastbreak AI. See how Connect, Pulse, and Impact are transforming brand engagement and access in youth sports.

AI scheduling software for amateur sports

What If Your Tournament Could Schedule Itself? Discover the Power of AI-Powered Sports Scheduling Software

11 minutes