Where Brands Meet
the Next Generation

Fastbreak Connect is the only experiential activation program that connects brands with youth athletes and their families on a national scale.

Trusted by leading brands

A New Channel for Real-World Brand Activation

Fastbreak Connect turns youth sports events into a powerful, data-driven engagement channel—like a national media buy, but with real connections and measurable results.

Designed for brands targeting young athletes (ages 6–18) and their families, it delivers turnkey on-site activation and actionable insights across 10,000+ events nationwide.

We handle everything—from logistics and staffing to data and analytics—so your brand can focus on making an impact.

NATIONAL 
REACH, Local
Engagement

10M+

Athletes & families

10,000+

Sports events per year

Audience
Microtargeting

Engage your ideal customer profile at youth sports events through tailored on-site activations, brand experiences, and face-to-face interactions led by our ambassadors and photographers.

Each sport draws a unique audience — brands can engage families across income levels, connect with culturally diverse communities, and reach specific age and gender groups.

Activation
Program Options

We’ll create the perfect activation program for your brand. Choose from a variety of activation programs, or create a custom experience:

  • Get your brand’s product in the hands of thousands of potential new customers through product demos, giveaways and sampling
  • Fastbreak’s boots-on-the-ground Brand
    Ambassador team distributes your products to athletes & families at events
  • We vet and run background checks on all
    Ambassadors and Creators
  • At pop-up booths and on the sidelines at games.
  • Signage around each event venue includes brand logos and/or messaging
  • Sell products and merchandise at pop-up booths at each location
  • Fastbreak’s boots-on-the-ground Brand Ambassador team sells your products to athletes & families at events
  • Revenue split with the organizer provides activation and product introduction and lower cost of sponsorship
  • Signage around each event venue includes brand logos and/or messaging
  • Use local suppliers or dropship product
Sports drinks need experiential marketing
  • “Brought to you by” logo placement across event media
  • Pre-event and post-event logo placement in promotions, flyers, and emails
  • Branded signage at events
  • Brand logo in programs, flyers, and information about pop-up booths
  • Signage around each event venue includes brand logos & messaging
  • Onsite Creators capture photos & videos of athletes with your products
  • Athletes love it and share it. You can use it in social & marketing campaigns
  • Media is rights-cleared for your use in marketing campaigns
  • Along with products, we distribute branded QR codes to download the Fastbreak Connect mobile app (70% to 95% app download rate)
  • There, attendees download and share across social platforms

94%

of athletes share content, generating millions of impressions

  • Athletes access their photos through the Fastbreak Connect mobile app
  • To access, they must sign a waiver for their photo rights and answer a simple survey
  • Questions are up to you – product, sentiment, comparison, etc
  • Kids really want their photos—surveys have a 80% to 95% completion rate
Social Media
  • Athletes (and families) can win prizes by sharing media with a social media #hashtag
  • We develop custom social promotion contests for your brand
  • They run the duration of the program (Prizes are provided by you)
  • Each week, it incentivizes athletes to share branded media, follow your accounts and engage their friends and followers
Outreach Campaigns
  • Emails and SMS campaigns with CTAs, product promotions, or local retail information
  • Can be sent to opt-in athletes after each event, or after program conclusion
  • Post-campaign reports deliver insights on what we saw, what we heard, and who received handouts and samples
  • Reports include detailed trends and insights about your target consumers and engagement
  • These custom reports give your team clear and actionable insights to continue to optimize your products and brand

Measure
Influence & Impact

Post-event reports provide detailed audience insights, helping brands track impact and refine future campaigns.  Each report includes data on engagement, reach, conversions and product performance—so you know exactly what worked and where to optimize.

Let's Talk

If your audience is kids or teens, we’ll create the perfect activation program for your brand.